Trends Takeaways this Week

Published November 1, 2024

For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.

Jenny Lee

Lead Trends Data Analyst

With Sabrina Elfarra

1. The World Series was the top trending Search topic in the US this week

• “what is a walk off grand slam” was the top trending “what” question in the past week and “when is the dodgers parade” was the top “when” question 

• “fan interference world series” was the top trending World Series search

• “what does the world series mvp get” was a breakout search

MAP: How search interest in the teams shifted throughout the series

2. Daylight savings

• “how to prepare kids for daylight savings” is the top how-to question about daylight saving and increased +570% over the past week 

• “sunshine protection act status” increased +370% and “what happened to the sunshine protection act” is a related breakout search, past week 

• “why do we have daylight savings” more than doubled over the past week (+160%)

3. Each year, search interest in “candy donations” spike the first week of November 

• “leftover halloween candy for troops” is a breakout search, past week

• “Halloween candy donation near me” tripled and “where to donate halloween candy” spiked +950% over the past week

• Massachusetts is the top state searching for candy donation the day after Halloween, followed by Illinois and Colorado

4. “what time is love is blind reunion available” was the top trending “reunion” search this week

• AD from Season 6 and Ollie from Love is Blind UK were the top trending cast members searched in the past week

• The MLB was searched 8x more than Love is Blind in the past week

• Montana was the only state searching more for “Panic reunion” than “LIB reunion” after Panic! at the Disco returned to headline When We Were Young Fest

GRAPH: Search interest in “love is blind cast” is nearing an all-time high this month

5. Search interest in “ofrenda how to” is at an all-time high ahead of Day of the Dead/Dia De Los Muertos

• Mexico is the top country searching Marigold this week as it’s the flower most commonly used in altars for Dia De Los Muertos and “where can i buy fresh marigold flowers near me” searches rose +300% 

• “Ofrenda pets” search interest spiked +200% in the past week

MAP: In Mexico, the Northern regions searched more for Halloween this week, while the Southern regions searched more for Dia De Los Muertos 

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Methodology

• All data is based on the U.S. over the past week unless otherwise stated

• All data is accurate the time of writing

Notes

• Breakout: search terms had a tremendous increase, in some cases  because these terms are new and had few (if any) prior searches

• Top or Most Searched: search terms that rank highest by search volume for a given timeframe and location

• Trending Searches: search terms that had the highest spike in traffic over a given time period as compared with the previous equivalent period 

• For more information about our methodology and how to interpret the data, please read our FAQs and learn more here